A NEW CAST OF TIMELESS ICONS

FALL-WINTER 2025:
FILM THEORY

Channeling a rich cinematic heritage, the story unfolds in seven visually told scenes, following two characters through everyday moments filled with beauty, quiet tension, and rhythm.

With bold forms, innovative techniques and nuanced storytelling, we present focused styles that invite personal experimentation and interpretation.

Scene 1

That Autumn Day
Odéon Theatre Arcades
He is wearing 'George V'

Creates enduring symbols of individuality

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'George V': Assertive, Sculptural, Unforgettable.

The alpha. A potent architectural statement with unforgettable structure and presence.